Galin + Bobby,
Bobby — you said you’re buried below the fold and getting five slow, old‑school SEO posts a month. We’ll fix that.
Galin — you run the firm like a business owner who tries cases and rebuilds community. Full indemnity is the bar. You’re aiming to be #1 in volume and results in the next couple of years — Recursa compresses that timeline.
We’d rather show than tell.
15 blog posts ready to integrate into your wordpress with 1-click.
What takes agencies months, we ship in minutes.
Call 347 855 9301 to start next week.
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Strategic Brief for Hair Shunnarah
Prepared and presented by Recursa.
Executive Summary
- Built to drive full indemnity and speed. Each article gives a next step that preserves rights, increases payout, and accelerates cash flow—while proving we’re the trial team that actually gets people rebuilt.
- Organized into five pillars that mirror the claim journey: Triage & Stabilization; Causation & Coverage; Scope, Pricing & Code; Process Leverage & Deadlines; Property Types & Stakeholders.
- Use the details below on calls, in follow‑ups, and as nurture sequences. Keep readers moving with the cross‑links.
How to Use This Brief
- Open a pillar. Expand any article for: who it serves, the pain it solves, search intent it wins, the conversion move, and cross‑links to keep readers engaged.
Pillar 1 — Triage & Stabilization (First 72 Hours)
Purpose: Capture high‑intent readers early, prevent carrier traps, and set the file up for a clean, full recovery.
- Role in funnel: Day‑one checklist. Most shared and bookmarked.
- Who it serves: Homeowners/boards facing active leaks; contractors seeking a client‑safe guide.
- Pain solved: “What do I do right now?” “Will tarping hurt my claim?” “Does an old roof kill coverage?”
- Search intent: what to do after roof damage; can I tarp before the adjuster; city variants.
- Conversion move: “Start a claim journal, request your certified policy, text us photos for a same‑day strategy call.”
- Cross‑links: Matching Matters; Reservation of Rights; ALE Running Out.
- Role in funnel: Immediate relief when hotels or rentals are about to end.
- Who it serves: Displaced families; long‑lead repairs awaiting permits or materials.
- Pain solved: Carrier trying to cut off ALE; proof of uninhabitability; extension standards.
- Search intent: extend ALE; insurer stopped paying hotel; loss of use denial.
- Conversion move: “We assemble the proof packet, set deadlines, and push for an extension or advance.”
- Cross‑links: Mortgage Check Release; Code Upgrades.
- Role in funnel: Cash‑flow unlock within rebuild cadence.
- Who it serves: Owners with joint‑payee checks stuck in loss‑draft purgatory.
- Pain solved: Servicer “runaround,” inspection cycles, draw schedules, delinquency issues.
- Search intent: mortgage holding insurance check; how long can lender hold funds.
- Conversion move: “We map your investor/servicer rules, compile the loss‑draft packet, and force timed releases.”
- Cross‑links: First 48 Hours; ALE Running Out.
Pillar 2 — Causation & Coverage (Win the Yes)
Purpose: Prove a covered peril, beat “wear and tear/maintenance,” and shut down flood/ACC games and bad vendor reports.
- Role in funnel: Texas‑specific causation plus scope leverage.
- Who it serves: Owners told “cosmetic,” “old roof,” or “wear/tear.”
- Pain solved: Setting event‑specific proof, functional damage vs. marring, older‑roof arguments.
- Search intent: derecho roof coverage TX; wear and tear denial Texas; wind‑created opening.
- Conversion move: “We deploy experts, build a wind‑first file, and force a real scope.”
- Cross‑links: Matching Matters; First 48 Hours.
- Role in funnel: High‑stakes coverage disputes on the Coast.
- Who it serves: Households with wind and surge sequences; NFIP overlaps.
- Pain solved: ACC denials; sequencing proof; segregating wind payments.
- Search intent: wind vs flood same storm; ACC clause Louisiana/Mississippi.
- Conversion move: “We segregate and monetize the wind portion now.”
- Cross‑links: Gulfport Wind vs Surge; Mortgage Check Release.
- Role in funnel: Mississippi‑specific causation plus advances/ALE timing.
- Who it serves: Coastal owners deciding how to stage wind vs. flood claims.
- Pain solved: Order of claims, getting money early, proof standards on the Coast.
- Search intent: storm surge vs wind coverage MS; ALE after hurricane Gulfport.
- Conversion move: “We structure both claims in parallel without cross‑contamination.”
- Cross‑links: Wind vs Water; ALE Running Out.
- Role in funnel: Reopens “no damage” files and resets leverage.
- Who it serves: Owners facing biased or incomplete vendor reports.
- Pain solved: Getting the report/workpapers; re‑inspection with our experts; preserving evidence.
- Search intent: engineer says no damage; challenge insurer engineer report.
- Conversion move: “We demand the file, counter with our experts, and restore momentum.”
- Cross‑links: Reservation of Rights; Matching Matters.
- Role in funnel: New England‑specific coverage framing (weight of ice/snow; ensuing water).
- Who it serves: Owners hearing “maintenance” after ice‑dam staining.
- Pain solved: Framing coverage; proof windows; 60‑day POL requests.
- Search intent: are ice dams covered MA; Proof of Loss deadline Massachusetts.
- Conversion move: “We document ensuing loss and keep your timeline safe.”
- Cross‑links: Matching Matters; First 48 Hours.
- Role in funnel: Freeze‑event surge page for Atlanta.
- Who it serves: Single‑family, condos, and high‑rises with stack/sprinkler breaks.
- Pain solved: “Late notice,” “no heat” exclusions, continuous leak arguments; ALE advances.
- Search intent: frozen pipe claim GA; thermostat setting denial; Midtown condo burst pipe.
- Conversion move: “We build the plumber/thermostat/moisture log file and get you housed.”
- Cross‑links: ALE Running Out; Condo/HOA; Mortgage Check Release.
Pillar 3 — Scope, Pricing & Code (Get Paid to Rebuild Right)
Purpose: Expand the paid scope beyond patchwork; include code upgrades and GC coordination; protect uniform appearance.
- Role in funnel: Converts “checkerboard” estimates to whole‑plane replacements.
- Who it serves: Owners facing partial shingle/siding replacements and “cosmetic only.”
- Pain solved: Line‑of‑sight, profile/color match, warranty/HOA issues.
- Search intent: force matching shingles/siding; uniform appearance claim.
- Conversion move: “We argue continuity and enforce matching across connected areas.”
- Cross‑links: Code Upgrades; Houston Derecho.
- Role in funnel: Adds O&L dollars to the estimate; explains permits/inspections.
- Who it serves: Owners facing “like kind and quality” pushback.
- Pain solved: Paying for required upgrades (GFCIs, insulation, pipe freeze protection, smoke/CO, etc.).
- Search intent: ordinance or law coverage storm; code upgrade coverage denied.
- Conversion move: “We tie permit requirements to scope and force carriers to fund compliance.”
- Cross‑links: Matching Matters; Mortgage Check Release.
Pillar 4 — Process Leverage & Deadlines (Keep the Claim Moving)
Purpose: Neutralize slow‑roll tactics, protect suit limitations, and create bad‑faith leverage.
- Role in funnel: Turns a scary letter into leverage and deadlines.
- Who it serves: Anyone mid‑investigation being slow‑rolled.
- Pain solved: Confusing policy quotes; silence; endless “we’re still reviewing.”
- Search intent: is ROR a denial; how to respond to reservation of rights.
- Conversion move: “We answer in writing, set clocks, and keep your leverage intact.”
- Cross‑links: Engineer Says No Damage; Dropped Mid‑Claim.
- Role in funnel: Calms panic; separates the open claim from renewal status.
- Who it serves: Policyholders non‑renewed during repairs.
- Pain solved: Lender pressures; replacement coverage while fixing the home; keeping the claim on track.
- Search intent: insurer nonrenewal open claim; dropped after storm.
- Conversion move: “We keep your claim advancing—nonrenewal is a separate track we handle.”
- Cross‑links: ROR Letter; ALE Running Out.
- Role in funnel: Saves late‑notice claims with realistic proof pathways.
- Who it serves: Owners discovering leaks/structural issues months later.
- Pain solved: Prejudice standards; weather tie‑backs; evidence rehabilitation.
- Search intent: file late hurricane claim; discovered damage months later.
- Conversion move: “Late notice isn’t fatal—we structure the file and protect the clock.”
- Cross‑links: Wind vs Water; Engineer Says No Damage.
Pillar 5 — Property Types & Stakeholders (Complex Rules)
Purpose: Decode HOA/master policy splits and coordinate with third parties who control cash flow or scope.
- Role in funnel: Clarifies what’s “skeleton and shell” vs. “skin and paint.”
- Who it serves: Unit owners/boards arguing about who pays for what.
- Pain solved: Master vs. HO‑6 responsibilities; high deductibles; common elements; subrogation.
- Search intent: who pays condo storm damage; HO‑6 vs master policy storm.
- Conversion move: “We map the split, stop the finger‑pointing, and unlock coverage fast.”
- Cross‑links: Atlanta Freeze (stack/sprinkler lines); Mortgage Check Release.
Why This Library Wins
- Insurance‑only, trial‑forward voice. Plain‑English playbooks beat competitors’ generic blogs.
- Local credibility in all five metros (Metairie/New Orleans, Atlanta, Houston, Gulfport, Boston) with content that names agencies, codes, and neighborhoods.
- Built for AEO and local search: question‑led headings, checklists, and internal cross‑links that keep readers moving toward a call.
Phone‑Ready CTAs
- Full indemnity: “When we’re done, your only out‑of‑pocket should be the deductible.”
- Same‑day plan: “Text us photos; we’ll pull your policy and give you a 48‑hour action plan.”
- Evidence: “Don’t toss materials—save the broken pipe; we’ll preserve chain of custody.”
- Cash‑flow: “We’ll push ALE advances and fast‑track your mortgage loss draft.”
Simple KPIs (90 Days)
- Featured snippets won; top‑3 Bing ranks on weather + city queries.
- Time on page ≥ 2:30; pages/session ≥ 3.0; CTA scroll depth ≥ 65%.
- Click‑to‑call/chat rate; intake close rate from content‑sourced leads.